Friday, May 1, 2009

Vodafone Zoozoo ads

I've been an admirer of O&M as year after year they've delivered some of the most creative ads. This time too, they have come up with the most creative ads for Vodafone aired during this IPL season! Watch the "Related videos" for others.

What I found truly creative, besides the fact that a new ad is aired daily, was that "the characters were enacted by professional ballet artists in white body suits to mimic animation"! Such a paradigm-shift & out-of-the-box thinking! This article gives some insights in the making...

Relatable, concise & brings home the point in an impactful manner. This is what good advertisement & for that matter, good story-telling, is all about!